The Relationship of Sales - Tested Strategies for Startup Traction

The Relationship of Sales is a concept that explores the human side of B2B sales. It focuses on building genuine connections, trust, and relationships to drive long-term growth. Rather than solely relying on hard data and aggressive tactics, the Relationship of Sales blends practical sales strategies with relatable analogies from everyday relationships, highlighting how empathy, follow-ups, and understanding your customer can lead to stronger, more sustainable results. It’s all about shifting from a transactional mindset to one that prioritises meaningful, lasting relationships.

All content is free until March 31st, after which I’ll be launching paid subscriptions and a private, subscriber-only community for founders and sales professionals.

Posting schedule

Until March 31st, all subscribers will receive a new post every Tuesday morning. After March 31st, paid subscribers will continue to receive weekly posts and community updates, plus access to a private community, curated resources, discounts, and more—all for €80/year.

Readers can expense this newsletter through their learning and development budget. Non-paid subscribers will then receive one email per month.